We have moved out of 1 York Place

The Next Chapter

As of 1 February 2024 our Dunedin store and online store will be closed for good.

After more than 25 years at 1 York Place in Dunedin, New Zealand, Donna Tulloch, the founder / director / designer of Mild Red, has sold her beloved building in Dunedin's CBD and moved out.

With nearly 40 years in the fashion industry Donna is set to embark on a long holiday to stitch and restitch a new chapter for herself. Mild Red has been put on ice for the meantime...but this is not the end of Mild Red, creativity never stops, so Donna is keeping the door open for future exclusive designs later on down the track - after a well earned break.

This was not a snap decision, but a gradual transition over 5 years to slow down, reduce the pace for our brand and business, producing garments in tune with the seasons, using up as much of our fabric on hand as we could, designing to the conditions, and working with talented, supportive local businesses and people...but more importantly getting mentally prepared for the new chapter.

We are proud to say we have created New Zealand made garments since the beginning in 1995; we set out with a company ethos to support local businesses from day one.

On the 1st of February 2024 we said goodbye to the physical 'home' of Mild Red where Donna's designs became a reality, samples and patterns were made, orders dispatched, where our team felt more like a family than colleagues, and more recently housed our treasured retail space where meeting with our amazing customers was an absolute joy.

We are moving forward on a high note, and looking forward to the next journey - whatever that may be.

Bye for now, x

Archive image:
Poetic Corrugations Collection at New Zealand Fashion Week in 2003

Poetic Styling

Quality over quantity

Our style is poetic and architectural. Laid back luxury sits alongside tough elegance. Creating layers of texture and form that is enhanced with movement, creating a rhythm and visual mood.

We have been producing high quality New Zealand made garments since 1995.

For 28 years we've been designing timeless styles that link effortlessly with past and future collections.

Our designs were produced in limited numbers - makes each garment so much more special this way.