We have moved out of 1 York Place

The Next Chapter

As of 1 February 2024 our Dunedin store will be closed for good.

After more than 25 years at 1 York Place in Dunedin, New Zealand, Donna Tulloch, the founder / director / designer of Mild Red, has sold her beloved building in Dunedin's CBD and moved out.

With nearly 40 years in the fashion industry Donna is set to embark on a long holiday to stitch and restitch a new chapter for herself. Mild Red has been put on ice for the meantime...but this is not the end of Mild Red, creativity never stops, so Donna is keeping the door open for future exclusive designs later on down the track - after a well earned break.

This was not a snap decision, but a gradual transition over 5 years to slow down, reduce the pace for our brand and business, producing garments in tune with the seasons, using up as much of our fabric on hand as we could, designing to the conditions, and working with talented, supportive local businesses and people...but more importantly getting mentally prepared for the new chapter.

We are proud to say we have created New Zealand made garments since the beginning in 1995; we set out with a company ethos to support local businesses from day one.

This week we said goodbye to the physical 'home' of Mild Red where Donna's designs became a reality, samples and patterns were made, orders dispatched, where our team felt more like a family than colleagues, and more recently housed our treasured retail space where meeting with our amazing customers was an absolute joy.

We are moving forward on a high note, and look forward to meeting up again one day soon(ish). x

Archive image:
Poetic Corrugations Collection at New Zealand Fashion Week in 2003

made in New Zealand since 1995

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Still Water - Short Sleeved Silk Top - GraniteStill Water - Short Sleeved Silk Top - Granite
On sale
Still Water - Short Sleeved Top - Deep PurpleStill Water - Short Sleeved Top - Deep Purple
On sale
Novel Pleats - Viscose Top - Old GoldNovel Pleats - Viscose Top - Old Gold
On sale

Novel Pleats - Viscose Top - Old Gold

$175 NZD $349 NZD
8 10 12 14 16
Paradox - Sleeveless Coat - ForestParadox - Sleeveless Coat - Forest
On sale

Paradox - Sleeveless Coat - Forest

$295 NZD $565 NZD
S M L
Notebook - Viscose Top - SkyNotebook - Viscose Top - Sky
On sale

Notebook - Viscose Top - Sky

$150 NZD $425 NZD
8 10 12 14 16
Notebook - Viscose Top - SunburstNotebook - Viscose Top - Sunburst
On sale

Notebook - Viscose Top - Sunburst

$150 NZD $425 NZD
8 10 12 14 16
Sweet Nothings – Cotton Top – WhiteSweet Nothings – Cotton Top – White
On sale

Sweet Nothings – Cotton Top – White

$165 NZD $325 NZD
XS S M L
Butterfly Blues – Reversible Top – BlushButterfly Blues – Reversible Top – Blush
On sale

Butterfly Blues – Reversible Top – Blush

$150 NZD $365 NZD
8 10 12 14 16
Shifting Sands - Viscose Dress - Dark TealShifting Sands - Viscose Dress - Dark Teal
Sold out

Shifting Sands - Viscose Dress - Dark Teal

$150 NZD $499 NZD
8 10 12 14 16
Shifting Sands - Viscose Dress - TangerineShifting Sands - Viscose Dress - Tangerine
On sale

Shifting Sands - Viscose Dress - Tangerine

$150 NZD $499 NZD
8 10 12 14 16
Continual Lines - Cotton Sleeved Dress - WhiteContinual Lines - Cotton Sleeved Dress - White
Sold out

Continual Lines - Cotton Sleeved Dress - White

$220 NZD $495 NZD
8 10 12 14 16

Poetic Styling

Quality over quantity

Our style is poetic and architectural. Laid back luxury sits alongside tough elegance. Creating layers of texture and form that is enhanced with movement, creating a rhythm and visual mood.

We have been producing high quality New Zealand made garments since 1995.

For 28 years we've been designing timeless styles that link effortlessly with past and future collections.

Our designs are produced in limited numbers - makes each garment so much more special this way.

  • Free shipping - NZ orders over $200 / Rest of the world over $300