Mild Red Boutique Dunedin New Zealand made fashion



In April 2014, Donna Tulloch opened the doors to her boutique at her inner city Mild Red headquarters which is located only a block back from George Street (Dunedin's main street). The back third of the building (a large old church) has been transformed into a creative oasis.

The idea surrounding the boutique is conceptual, delightfully comfortable and slightly unconventional. Currently showcasing the full Mild Red collections as well as exclusive designs and one-offs within a space where the traditional boundary between designer and customer has been removed. Donna is usually within the building - designing, planning or researching and is available (by appointment) for honest and empowering styling advice.

With an alley way entrance through custom designed iron doors, a statement concrete courtyard, floating counter and furniture, and completed with doors imported from Morocco - you simply must come and have a look.